Brain Balance’s truth in advertising put to the test
By Toni Lapp
A variety of interventions are frequently pitched to parents of special-needs children. One program, Brain Balance, has a 12-week-long program that has been packaged as a therapy for kids with Asperger’s, autism, PDD-NOS, dyslexia, Tourette’s and ADHD.
Brain Balance’s latest email advertisement hit my mailbox recently. “We help kids with academics, behavior, and socialization,” states the flier. Then the writer made this claim:
A recent independent study showed over 80% of kids
that spent three months in the Brain Balance program
no longer met the qualifications for ADHD.
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